Erika Mink, Environment Manager with Tetra Pak Europe, on sustainable consumption and incentives: “What’s most important is to agree on how environemental performance of products is measured and how it’s communicated to what’s the marketplace.”

Jim Murray, former Secretary-General with BEUC, the European Consumers’ organisation, and Procter&Gamble President for Western Europe Gianni Ciserani comment on sustainable consumption.

Reducing the environmental impact of consumer products - from the provision of raw materials over the production phase to consumption and disposal - is a challenge the Commission sought to address in its 2003 Integrated Product Policy (IPP) proposal.
This European Business Summit workshop will discuss how Sustainable Consumption in the EU can be brought forward. [...]